Alaska Airlines Instagram Stories
Digital / Layout / Motion Graphics / Video
Creating stories that soar
Instagram stories at Alaska are used to inform, inspire and excite those who follow. They share stories about frontline employees, let everyone know about upcoming deals, and keep their followers in the loop about exciting events.
Sharing Stories
The marketing team and brand studio follow a general roadmap when envisioning an instagram story. The social team concepts an idea that aligns with an upcoming campaign or event, then I am given copy and a general direction on what type of collateral is needed for each project. I layout how I think the story will best look, noting where motion design should be considered. After receiving feedback on my designs, I create the story from the ground up.
Below are some examples of Instagram stories I created.
My Roles
motion design, layout, image selection and editing
Tools
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects
Duration
2 days per story
Collaborators
Photography—Ingrid Barrentine
Copy—Sara K. Runnels
Black Friday & Cyber Monday
During the biggest shopping weekend of the year, Alaska capitalized with a series of stories reminding followers to “Save the Holidate” days beforehand and announcing when the sale was active.
Below are three nonconsecutive slides from that series of stories published from November 25th-December 2nd 2019.
Ugly Sweater Priority Boarding
Every year Alaska makes an “ugly sweater” to celebrate National Ugly Sweater Day. On that day, if you wear an ugly sweater, you get Priority Boarding! I created a series of stories to spread awareness beforehand, celebrate on the day of and share a recap after.
Below are slides from the awareness set within the series of stories.
These were published on December 19th, 2019.
Alaska Airlines + Starbucks Red Cup Launch
Partnering with Starbucks, Alaska wanted to celebrate the launch of the 2019 Starbucks Red Cup. Guests flying from November 7th-10th with a Starbucks coffee cup in hand would get Priority Boarding! I animated several slides of the larger story.
Below are some of the slides I animated from that story.
These were published on November 7th, 2019.
Black History Month
Celebrating diversity at Alaska, we highlighted several frontline employees in a story for #BlackHistoryMonth.
Below are some of the slides from that story.
These were published on February 21st, 2019.
International Women's Day
Celebrating diversity at Alaska, we highlighted several frontline employees in a story for #InternationalWomensDay.
Below are some of the slides from that story.
These were published on March 8th, 2019.
New Uniform Launch
To announce the launch of Alaska’s new uniforms, we created a story showing off some of the new looks.
Below are some of the slides from that story.
These were published on March 17th, 2019.
Keeping Employees Safe
With the outbreak of COVID-19 leading to a global pandemic, Alaska Airlines wanted to emphasize to its guests and frontline employees that their safety is the number one priority.
Below are some of the slides from that story.
These were published on March 9th, 2019
