Alaska Airlines Uniform Standards Posters
Art Directing / Layout / Photo Styling / Print
Uniform Standards for Sky-High Style
To keep every employee looking their best, wear standards were created to outline how and how not to wear the new Alaska Airlines uniforms. I was tasked with creating a series of posters that outline these standards.
Visualizing Standards
I created three posters that would hang in dozens of Alaska Airlines break rooms around the country; one for both male and female specific uniforms, and one for all uniforms in general. I was asked to design something both informative as well as core-branded Alaska. I used photographs from the uniform lookbook photoshoot as well as new images taken specifically for the uniform standards guidelines. Columns of copy paired with gridded photography create a dynamic layout template that was repeated across all three posters.
My Roles
art direction, layout, typography, photo styling
Tools
Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Duration
2 weeks
Collaborators
Photography—Ingrid Barrentine
